I love a good video and I’m willing to bet your subscribers do too.
Videos give email campaigns an element of interactivity that can intrigue, entertain, and even teach your subscribers in ways that the written word can’t.
This means better subscriber engagement, higher click-through rates, and higher conversion rates.
Surprisingly, with all of that, only about 25% of email marketers include video in their campaigns. That’s especially surprising considering that video email marketing has a 300% higher return on investment (ROI) than generic email marketing campaigns.
Now that you know that, I think you’ll agree — it’s time to elevate your marketing strategy with video email marketing.
What is video email marketing?
Video email marketing is the art of adding videos to your marketing emails to make them more engaging.
The basic concept is pretty simple and adding video to your emails is … Read More