Outreach emails are one of those most common and, arguably, most effective ways to get your message out to as many recipients as possible, but they need careful thought and planning as, if you get them wrong, they may waste not only your time but that of your long list of carefully selected recipients! You may send plenty out, but how many people actually respond? You may think you have the snappiest subject lines and the most amazing content, but are you missing a few tricks?
When it comes to your list of email addresses, are you verifying each and every one? Take a look at your good luck at those subject lines – are they misleading in any way or likely to have your bored recipient shouting ‘Next!’ and bypassing your email entirely? Are the emails you are sending not totally relevant or too impersonal? Are the links included in your emails broken or sending people to the wrong places? Did you remember to include a call to action, and have you carefully consider… Read More