Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing.
Luckily, here’s a nifty guide of best practices to get you started. You’ll still want to do thorough market research to identify your ideal buyer persona and craft content accordingly, but overall, you’ll have a smoother ride — and better results — if you follow this roadmap.
But first, let’s go over why you want to build good relationships with your customers in the first place. It’s about a lot more than simple common sense.
Why Building Relationships With Customers is Important
Once upon a time, people made a purchase and went on about their merry ways. You got what you wanted, the seller made a profit, what’s not to like? The problem with this … Read More