3 Factors to Consider When Choosing the Best Time to Send a Marketing Email

Sourced from: https://www.business2community.com/email-marketing/3-factors-to-consider-when-choosing-the-best-time-to-send-a-marketing-email-02449615

Everyone’s email inbox is consistently receiving emails, especially marketing emails. These emails typically are spread throughout the day with some being received at odd hours of the day, such as early in the morning or late at night. But, have you ever noticed receiving multiple marketing emails at the same time? Have you ever noticed your inbox pinging multiple times in a row or your phone notifications going off one after the other? Well, there is an explanation: email timing. Through various email testing methods, data analysis sessions and previous experiences, organizations can narrow down the best time to send a marketing email.

Why is knowing the best time to send a marketing email so important? Reports show that your email’s delivery time plays a significant role in open rates, click rates and overall email marketing performance. Consider these factors when determining the best time to send a marketing email.

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