As a professional marketer, you’ve probably read reports that show emails having a higher return on investment than any other marketing channel. And you are probably ready to start using it to boost sales and revenues for your enterprise.
But how do you get started? What do you need to change to improve your chances of success when it comes to email marketing? In this guide, we are going to discuss four things that you should change about your email marketing to make it a success in 2021.
1. Personalize and target your emails
If you are a professional in the marketing world, you probably understand the importance of personalization. A study showed that personalized subject lines are 26 percent more likely to be read. Personalized emails also record transaction rates that are six times higher than regular emails. This is huge.
However, simply adding the name of your recipient on the subject line isn’t enough to convince most customers to buy from yo… Read More