This post was contributed by Jessmyn Solana of Interact.
A few decades ago, department stores like Macy’s and JCPenney dominated the retail scene. These brands had a huge customer base with different price points and locations across the world. The competition revolved around brick and mortar establishments.
In 1994, Amazon changed the eCommerce marketplace. Now, eCommerce shops inhabit every corner of the Internet.
The eCommerce boom screams opportunity as well as competition. It might feel unattainable to reach online buyers when hundreds of other brands are competing for the same customers.
Good products aren’t enough these days. At a minimum, you need a loyal customer base and a reputable brand. Customer engagement personalizes the buyer’s journey and helps customers feel comfortable shopping with your brand.
In this post, we’ll cover why customer engagement matters and five strategies to improve custo… Read More