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Some may say that in the age of Social Media, sending emails is simply archaic. This is not entirely true! Did you know that 58% of users check their emails before anything else? So yes, email marketing with a poorly done mailing list can actually just be a waste of time, but the one that is done correctly, the segmentation used is flawless and there are no hidden catches, is indeed highly requested by all marketers.
The importance of mailing list
According to Optinmonster, 58% of users check their emails before social media, news, or corporate intranet. Therefore, reaching your audience through the art of emailing has become one of the most important tasks for marketers. When done skillfully it can lead to mutual satisfaction, but when done poorly it can quickly ruin the relationship you have with your customer.
Even though email is known to be more effective than social media, almost 85% of all email… Read More