When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz.
And maybe you have a newsletter, or touch base with your contacts via email every now and then. But what about crafting an email marketing strategy?
It turns out, doing so comes with many benefits — both to promote new goods and services, and to build long-term relationships with your leads and customers. Let’s take a closer look at how to do it effectively.
What Is Email Marketing?
Email marketing provides you with a way to communicate directly with your target audience. But these messages do a lot more than announce your existence and what you’re selling.
This type of marketing is ideal for many reasons. You can accomplish the following:
Educate your audience.
Keep them engaged.
Re-engage former customers.
Announce upcoming events.
Promote… Read More