When I first dipped my toes in the internet marketing game, the prevalent catch phrase was, “the money is in the list.” All the gurus were telling us it was the way to internet marketing millions so we all tried to build our lists as big as possible. As a virtual assistant, I advised my clients to put their opt-in box at the top right of the site and create an impressive opt in offer to entice visitors to share their contact information.
Then a few years later, the words “email is dead” started floating around. What?! No, it couldn’t be! But of course email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. Email is concentrated on providing customer-centric experiences. Our communication should be more personalized and relevant to our readers.
The first thing is to remember that email is just another way to talk to your customers.
The people on your email list have ei… Read More