Why Conversion Rate Is the Most Important Metric in eCommerce

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In one of our earlier insights, we showed how the rise of the CLV-ROI approach is changing eCommerce business models. But let’s get right to the point of this marketing insight: Turning your customers into loyal fans requires you to first convert visitors into customers.

This is why we understand conversion rate (CR) as the most fundamental metric in eCommerce. Without a honed CR, you just run a website. Here’s why.


What is the Conversion Rate?


In an increasingly competitive eCommerce world, there are some dos and don’ts when it comes to encouraging customers to buy items from your business. This act is called a conversion, and it’s just about the most important metric you’ll need to watch as you plan on building your business and increasing revenue.

CR is the percentage of visitors landing on your website who complete a desired action.

In eCommerce, conversion means the percentage of we… Read More

Ratan Tata Shared What Inspired Him To Launch Tata Nano In The Indian Market

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In the year 2008, the Indian Automobile industry witnessed a car that made owning a car more than just a dream. Ratan Tata had launched Tata Nano at a very affordable price of Rs 1 lakh.

However, due to the low sales of the model, Tata Motors announced the end of production without any direct successor. Despite being one of the most affordable cars in the Indian market, the model was discontinued in April 2019.

Ratan Tata is not only one of the leading industrialists in India but is also a philanthropist. He is known for his kind and generous acts where he is seen regularly supporting business ideas that are run by people who have zero funds but loads of talent.

Though we are aware that Tata Nano was launched to make owning a car affordable, there has been a sentimental back story behind the reason Tata came up with the idea of launching Tata Nano.

In his recent Instagram post, Ratan Tata shared a throwback picture of the car and shared a heartfelt note t… Read More

What is Email Marketing Automation?

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You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email marketing automation. 

With email automation, you’ll save time by communicating relevant information to subscribers at the right time, based on their actions and interests.

You’ll know exactly who to email, what to email them, and when the best time to send that email is.

What is email marketing automation?

Email marketing automation is an email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, making a purchase, or clicking a link. 

For example, when you sign up for Constant Contact, this triggers a welcome email. This email introduces you to our business, asks you to verify your email address, and tells you how to set up your account.

Is email marketing automation the right choi… Read More

From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy

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BlackBerry is one of the first smartphone manufacturers which empowered the mobile workforce with its iconic QWERTY keypad and robust hardware, its products symbolized sophistication, power, and convenience in the user’s palm. No wonder, Barack Obama, James Cameron, Kim Kardashian, Eric Schmidt, and your neighbor down the road–all managed business on BlackBerry. 

But when BlackBerry decided to cease manufacturing its handheld devices and shift from B2C to B2B after 35 years, the business faced the mammoth challenge of shedding its old audience and acquiring a new one. How did BlackBerry achieve this prominence across the smart vehicle and robotics industries? How does it now sit in ~195 million smart cars?

ClickZ sat down with Mark Wilson, BlackBerry’s chief marketing officer, to uncover how the Canadian mobile phone giant seamlessly threaded the needle between B2C to B2B, transitioning from hardware to software, while adapting to a new consumer strategy, r… Read More

Top 10 Best Cold Email Software: Which is Right for You?

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If you’re ready to scale your outreach campaigns, you’ll need the assistance of a cold email tool. Cold email software allows you to enroll prospects in campaigns automatically, create custom emails at scale, expedite follow-ups, and improve deliverability.

Even though most tools perform fundamentally similar tasks, different options will best suit diverse needs. And that’s precisely why we’ve rounded up our top picks and decided to share some of the best cold email software in the industry with you today.

Our Pick for the Best Cold Email Software for 2022: SmartReach

If you’re a power user seeking a robust cold emailing tool, look no further than SmartReach. With hyper-personalization and advanced scheduling, you may send emails in the timezone of your prospects, increasing the likelihood of a response.
You may use to send emails to all of the top email clients such as Gmail, Office 365, Outlook, and more.
In addition, SmartR… Read More

Top 5 Car Manufacturers In India In April 2022

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The Automobile industry has been booming in India today. During the pandemic, the global sale might have gone down substantially, however, since last year, the numbers have increased gradually.

India has been a strong market for all international and domestic car manufacturers. However, the rise in fuel prices and the continuing semi-conductor shortage has affected the sales by the end of the second quarter of 2022.

Around 2,93,081 passenger cars were sold in the Indian market for April 2022. The sales have increased a dismal 2.4% as compared to last year in the same month.

As per annalysts, these are the top-selling cars in India in April 2022.

1. Maruti Suzuki

Vehicle Sales: 1,21,995

Market Share: 41.6%

2. Hyundai

Vehicle Sales: 44,001

Market Share: 15%

<img loading="lazy" class="alignnone size-full wp-image-68648" src="… Read More

Six Influencers Who Are Helping People Live Sustainably

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Though the concept of zero-waste still seems a fantasy to most of us, there are individuals who are living this term. They are the real heroes who should be followed as it is because of them, the world can still be hoped for as a better place to be. Their practices, ideologies and efforts towards sustainability, are helping make a positive difference, and showing us that it is better to tackle the concept of zero-waste imperfectly, than not do anything about it at all.

Here’s listing six influencers, whose personal journey in practicing a sustainable life, will inspire us.

1. Ripu Daman Bevli

Credited with introducing the concept of plogging in India, environmentalist Ripu Daman started his career with IT companies and also had a stint with sales.
However, with environmentalism always being on top of his mind, he started encouraging plogging, an idea from Sweden that combines jogging with picking up litter. Through Ploggers Of India, he encourages peopl… Read More

11 B2B Lead Generation Strategies & Tactics to close more deals in 2021

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Over the past year, our research unit at Amplemarket has exhaustively analyzed B2B lead generation strategies from hundreds of our clients.

One interesting fact in B2B lead generation is that less is more. All the top 10% performers focus on strategies with a lower number of leads, but higher purchase intent.

Finding ultra-qualified leads isn’t an easy process for any business. In this article, we will give you 11 B2B lead generation strategies to find leads that convert in 2021.

For starters, this article also covers some basics of B2B lead generation. If you’re comfortable enough with the topic, feel free to jump ahead to 1 of the 11 tactics below 👇

Generate leads from people interacting with LinkedIn content
Generate leads from new managers on growing teams
Generate leads from conference attendees
Generate leads from conference non-attendees
Generate leads from companies that use relevant tools and are featured on famous company lists… Read More

How to Send an Automated Happy Birthday Email

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I have a confession — I love shoes. 

I love them so much that I once received a handwritten note from a store for buying so many. 

I also love the yearly automated happy birthday email that my favorite shoe store sends.

It may be automated but it brightens my day and makes me feel special. 

And, it always has a coupon, which I happily use. 

Are you using automated happy birthday emails in your marketing efforts? 

Birthday emails delight your audience, improve loyalty and retention, and generate long-term business results.

If you’re diving into the world of email marketing automation, birthday emails are a great place to start because they are quick and easy to set up. 

How to send an automated happy birthday email to your subscribers

Sending an automated birthday email each year requires you to collect your contacts’ birthday information.

One option is… Read More

10 Interesting Facts About Rolex

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One of the most powerful and distinguished brands in the world, the mention of the word Rolex is enough to think of luxury and quality. Famous for its impeccable timepieces, which is the stuff of dreams for a lot of people, here are some interesting facts about the brand.

1.The Swiss brand originated in London

The company started in London, where two brothers, Hand Wilsdorf and Alfred Davis, started off by putting movements into cases for watches, later to be sold to jewelers under ‘Wilsdorf and Davis’. Later, due to issues related to wartime taxes that were levied on imports of luxury products, they shifted base to Switzerland, and Rolex came to be known as a Swiss brand.

2.Every Rolex watch is handmade

Every watch made by the brand is meticulously designed and … Read More