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Mastering Google Searches for B2B Prospecting Part 2

Sourced from: http://blog.amplemarket.com/mastering-google-searches-for-b2b-prospecting-part-2/

-> Mastering Google Searches for B2B Prospecting Part 1.

Knowing how to use advanced google searches is like a superpower for any sales rep prospecting new customers online.

With simple operators, you can get more relevant results and faster.

Here’s an example that will find you open spreadsheets with data on anything you want in 3 seconds…

b2b prospecting

We’ve previously shared a few examples of advanced google searches that entrepreneurs and people in sales can leverage.

After an overwhelming number of people providing positive feedback and sharing how these google searches made their life so much easier, we decided to launch Part #2 – with even more examples.

In this article, we’ll give you more tips for sales-related use cases that any super rep needs to learn in 2021. So, you’ll learn superpowers to efficiently:

Get data about a prospect when you need… Read More

How brands can make their content brainstorms more effective

Sourced from: https://www.clickz.com/how-brands-can-make-their-content-brainstorms-more-effective/266168/

30-second summary:

Content Brainstorms are most effective when the meeting has a clearly articulated goal and is supported with detailed documentation
The best content brainstorms have clear rules of engagement that ensure everyone is able to contribute
How your meeting ends determines the level of follow-through on ideas generated

As is the case with many meetings, the success of your content brainstorm is partially determined before the session even begins.

The way that you prepare for and run your brainstorms not only impacts how many ideas can be generated, but it also impacts your team’s willingness to contribute in the meeting and—ultimately—the quality of the content ideas that you all come up with. 

Here are a few of the key things you can do as a brainstorm leader to give you the best chance at success when you next bring your team together to generate content ideas for your brand.

Set a brainstorm goal & clearly articulate it

Some of the… Read More

Don’t Overlook These 4 Things When Revising Email Marketing Copy

Sourced from: https://blog.mailrelay.com/en/2021/10/07/dont-overlook-these-4-things-when-revising-email-marketing-copy

As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox.

And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out which option your audience responds best to.

From this data, you’re able to make informed changes to your email marketing copy — but specifically your revision process — going forward.

In this article, we’ll share the four things that you shouldn’t overlook when revising your email marketing copy.

1. Your Fellow Email Marketer’s Content Strategy

It’s easy to get into the habit of writing email marketing copy the same way today as you did years ago. And that’s because no one wants to abandon past practices that once worked.

But when you’re marketing your business across multiple channels, you have to constantly  adapt a… Read More

Putting the “personal” in personalization

Sourced from: https://www.clickz.com/putting-the-personal-in-personalization/266146/

30-second summary:

Personalized marketing is non-negotiable
While data is essential, the keys to building authentic connections and unlocking optimal results lie with empathy, understanding, and personalization
Michael Collins, CMO and Managing Director at CFA Institute discusses how a personalization mindset can drive business value even across 160 countries

Let’s get personal, or personalized, to be more accurate. Personalization is no longer a “nice to have” strategy as today’s customers demand personalized marketing and won’t settle for less. Whether it’s through empathy, a relationship, or other messaging, personalization must go well beyond addressing your customer by name within an email campaign.

At CFA Institute, we rely heavily on data to improve our targeting and personalization efforts. However, as much as it’s part of our decision-making process, it doesn’t necessarily lead to direct connections with our customers and partners. Tha… Read More

Money Is In The List

Sourced from: https://blog.trafficwave.net/email-marketing-tips/money-is-in-the-list/?utm_source=rss&utm_medium=rss&utm_campaign=money-is-in-the-list

If the money is in the list, how do you get the list? You start by building the list. How do you build the list? You add value.

Sometimes, it helps to work the puzzle in reverse.

It’s no secret and no mystery that you want to make money in your business. Even those business owners that tell you it’s not about the money because it’s for a higher purpose know and understand that it will take money to achieve that higher purpose. So, our goal in business is absolutely to make money.

And if we realize that the money is in the list, then we know we absolutely must build the list. So, working backwards from that goal (making money), we need to ask ourselves, “Why would someone give me their money?”. The shortest, simplest, and most honest answer is, “They will give you their money if you help them solve a problem.”. That “problem” can be defined in many ways. Your first steps is to decide what problem you are solvi… Read More

TrafficWave.net Now Has API

Sourced from: https://blog.trafficwave.net/email-marketing-tips/trafficwave-net-now-has-api/?utm_source=rss&utm_medium=rss&utm_campaign=trafficwave-net-now-has-api

TrafficWave.net Now Has API and Things Just Keep Getting Better!

Customize your connection.

Our API, (Application Program Interface) powers thousands of TrafficWave.net integrations. Use it to add subscribers, view subscribers, manage subscriptions, and update subscribers.

Trusted by our partners.

When you tap into the power of API, you are using the same service trusted by partners like Unbounce, LeadPages, Zapier, WordPress, and many more.

Learn more and get started.

Interested in connecting TrafficWave with an app? Check out our popular integrations to find a service that’s right for you.

Don’t want to write code to integrate apps?

Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. This guide walks you th… Read More

TrafficWave Integrates with Zapier

Sourced from: https://blog.trafficwave.net/email-marketing-tips/trafficwave-integrates-with-zapier/?utm_source=rss&utm_medium=rss&utm_campaign=trafficwave-integrates-with-zapier

TrafficWave Integrates with Zapier

Now that TrafficWave integrates with Zapier, building, managing, segmenting, and profiting from your list, and more just got easier.

Zapier connects TrafficWave with a wide variety of apps, including Trello, Google Sheets, Stripe, or Monday, Powr Form Builder, and WooCommerce just to name a few. Setting up automated workflows (called Zaps) between apps is quick and easy. And as of today, those workflows just became a lot more powerful.

trafficwave integrates with zapier

Now that TrafficWave integrates with Zapier, the days of manually segmenting your lists, moving subscribers from one campaign to another, broadcasting to specific groups of users are gone. Zapier makes it easy to automatically add subscribers, update subscribers, r… Read More

11 B2B Lead Generation Strategies & Tactics to close more deals in 2021

Sourced from: http://blog.amplemarket.com/b2b-lead-generation/

Over the past year, our research unit at Amplemarket has exhaustively analyzed B2B lead generation strategies from hundreds of our clients.

One interesting fact in B2B lead generation is that less is more. All the top 10% performers focus on strategies with a lower number of leads, but higher purchase intent.

Finding ultra-qualified leads isn’t an easy process for any business. In this article, we will give you 11 B2B lead generation strategies to find leads that convert in 2021.

For starters, this article also covers some basics of B2B lead generation. If you’re comfortable enough with the topic, feel free to jump ahead to 1 of the 11 tactics below 👇

Generate leads from people interacting with LinkedIn content
Generate leads from new managers on growing teams
Generate leads from conference attendees
Generate leads from conference non-attendees
Generate leads from companies that use relevant tools and are featured on famous company lists… Read More

The ClickZ Experience 2021: power your strategy with the world’s greatest minds in digital marketing

Sourced from: https://www.clickz.com/the-clickz-experience-2021-power-your-strategy-with-the-worlds-greatest-minds-in-digital-marketing/266020/

The world has changed. We’ve entered an era of B2H (business to human) which goes above and beyond the business-as-usual categorization of B2B, B2C, and D2C. So how can marketing succeed in an age of digital remote? Join the ClickZ Experience on Oct 27 for a high-impact day of learning with the world’s leading marketers – uncover consumer insights, master your strategy and technology stack.

Exclusive for senior marketers, our flagship event is 100% online and free.

Please take our ClickZ Experience – Marketing Strategy Survey

The event in a nutshell

Housing 23+ global brands, 6 Keynotes, 3 panels, 8 workshops, and innumerable insights and networking opportunities, the event focuses on three key pillars:

Your customer: Dissect key issues covering the changes to your industry, customer behavior, and their expectations
Your strategy: Determine how the new age consumer impacts your overall strategy
Your technology: Unpack the disruptive to… Read More

Top 8 Web Analytics Tools for Ecommerce

Sourced from: https://blog.mailrelay.com/en/2021/09/30/top-8-web-analytics-tools-for-ecommerce

These days, for all eCommerce businesses it remains the case that it is important to measure your progress to stay ahead of the curve. According to Statista, e-retail sales worldwide were about $4.28 trillion in 2020, and e-retail revenues are supposed to rise to $5.4 trillion in 2022.

Online shopping still tops the list of most popular online activities worldwide and continues to boom in the future. That’s why eCommerce needs to get a clear idea of how they are doing online to maximize the reach and remain competitive.

As Broc Newman from Mission Legal Center noted, investing in people and the right tools is a killer app, but, more importantly, you need to find those people who can understand data that really matters.

With the right web analytics tools, you can collect data faster and more efficiently and analyze your business’s success and areas for improvement. Fortunately, there are a lot of great analytics tools to look into. Some tools provide a 360-de… Read More