CAIT’s Request To Ban WhatsApp & Facebook Due To Privacy Concerns

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After the recent revelation of WhatsApp’s privacy concerns surrounding user data, passwords and more, the Confederation of All India Traders (CAIT) have requested The Minister of IT and Communications, Mr. Ravi Shankar Prasad, to ban WhatsApp and its parent application, Facebook in India.

They have sent letters issuing their concern over the tampering of the privacy policies. WhatsApp’s privacy policy clearly states that it shared the data with Facebook. This includes personal data, contacts, credentials of accounts, among other things and can actually hamper the security of the entire country. In the letter, they have also mentioned that this is straight against the fundamentals of the Consititution of India (COI) and that the Government needs to intervene as quickly as possible.

.@CAITIndia Secretary General Shri @praveendel explains how dangerous #newwhatsapppolicy is for the citizens of India. We reiterate our demand to Minister Shr… Read More

In 2021, what’s old will be new again in marketing

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30-second summary:

In 2021, brands will move marketing efforts away from modern digital channels and revitalize old-school methods of engaging with their customers; including in-person experiences, meaningful connection, and time spent outside.
2020 magnified the importance of brand – not product – in consumers’ lives.
IRL experiences, brand activism, and out-of-home ads will unlock new marketing possibilities in 2021

Good marketing meets the customer where they are – and for most of 2020, we customers have been in our homes and (more precisely) in front of our devices. As we shut ourselves inside for the past 10 months, brands amped up their digital spend to capture our attention and dollars.

These digital channels – already fraught with controversy – became more and more saturated during the age of COVID. Now, as we look forward from 2020, smart marketers are looking to the past for inspiration.

With the vaccine rollout underway an… Read More

How to optimize your cold emails

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When you start an email campaign, it’s important to be data-driven. An experimental mindset will help you understand if you’re going in the right direction or if there is something different you can test to improve your results.

In order to measure the success of your cold email campaigns, there are a few metrics that you should keep an eye on. In this blog post, we are going to focus on the three main metrics and provide tips to help you increase those metrics.

1. Open Rate 🔎

The open rate measures the percentage of people that opened your email (total opens/emails sent). It’s the variable you need to measure to know if your subject line and the first sentence of your emails are working.

Here is a list of things to take into consideration to improve your open rates:

Have an accurate lead generation process. Make sure you are reaching out to the right person. You should send your emails to the purchasers, the decision-makers for your product/… Read More

Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

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30-second summary:

Disney+ will pioneer the OTT market with 72.4 million US monthly viewers in 2020 as it marks its first year.
Marketers will need to strategize their ad spend and campaign designs mindfully as ad-free streaming will continue to reign in 2021.
Top five priorities for C-suite will be – Improved productivity, risk management, the transition to digital platforms/technologies, improving customer engagement, and retaining top talent.
81% of CMOs stated to have a crucial impact on the C-suite’s marketing strategy conversations proving that they will take center stage in 2021 and the years to come.
CMOs will be heavily responsible for marketing strategy (81%) and capturing new markets (67%) with a fair share of voice even in the product road map (39%).
Consumers want to purchase from brands that align with their beliefs and are more conscious. In fact, organizations that better align consumers’ values are 2x as likely to outperform peers in revenue growth.
A mo… Read More

WhatsApp’s Latest Privacy Policy Became A Meme Fest On Twitter

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Social media platforms like Facebook and Whatsapp have always found themselves in controversies with their user privacy policy. While Whatsapp does assure ‘end-to-end encryption’, their data collection scope has some what broadened with their updated privacy policies.

While some of the updates are reasonable and not much worrying, there are some that have created a lot of buzz on the social media platforms.

New Privacy Policy

According to new privacy policy, WhatsApp will now collect ‘battery level, signal strength, app version, browser information, mobile network, connection information (including phone number, mobile operator or ISP), language and time zone, IP address, device operations information, and identifiers (including identifiers unique to Facebook Company Products associated with the same device or account).’

However, in a more concerning update, WhatsApp’s privacy policy now states that the users phone number, IP ad… Read More

Top 5 Most-Awaited Car Launches In India In 2021

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The automobile industry has started to pick up gradually after facing a massive setback due to the pandemic. With the world economy being severely affected and the purchasing power diminished due to the COVID19, the year 2020 had a huge impact on many industries with automobile being one of those.

However, the new year 2021 has bought with it hope and people have started to look forward towards the positive. In the first quarter of the year itself, many automakers have decided to launch the up and about models with features never seen before.

Here are the top 5 car launches in India in 2021.

Audi A4 facelift

The 2021 Audi A4 sedan is all set to be launched in India today. The 2021 Audi A4 continues to be in line with the brand’s strategy of offering petrol-only cars in India. In this case, it is a 2.0-liter TFSI engine which makes 187 bhp and 320 Nm of peak torque. The motor is paired to a 7-speed S-Tronic gearbox.

Estimated Price: Rs 42 lak… Read More

Email Design 101: Best Practices for Email Marketing Design

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Quality email design plays a major role when it comes to making email marketing work for you.

As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats.

Email marketing has one of the best returns on investment (ROIs) of any online marketing method. Studies show that for every $1 you spend on email, you can get $42 in return. That’s because more than four billion people across the globe use email. It’s safe to say that knowing how to design an email is worth your while.

People check their email right when they wake up. Most are conditioned to hop to attention when their smartphones beep to signal incoming notifications. More than a fifth of emails are opened within the first hour of delivery, meaning you can immediately get in front of both loyal customers and qualified prospects — sometimes in the blink of an… Read More

Four marketing predictions for 2021

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30-second summary:

2020 has brought great change for marketers, where will 2021 bring us?
Channel shifts will continue in 2021 as consumer habits post-pandemic change.
Marketers will continue to embrace automation, as well as machine learning and deep learning.
Brand Loyalty has increased importance in today’s consumer environment.

Looking back at prediction pieces from last year is a bit like looking through a wormhole into an alternate universe, one where it was safe to leave our houses without a piece of fabric covering our faces and Purell was not a rare commodity. If anything, COVID-19 has reminded us that no matter how confident we feel about what the future may bring, there will always be unforeseeable, externalities circumstances that can transform the entire marketing industry – and world – in an instant.

With those cheery thoughts in mind, here are my four predictions for what 2021 has in store for marketers.

Embracing automation

In 2020, al… Read More

Mastering Google Searches for B2B Prospecting

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The ability to do precise Google searches and getting relevant results is a superpower that is easy to acquire but most people don’t have it.

The goal of this post is:

to provide simple and tangible examples to help you gain this superpower
to show you how you can leverage Google for prospecting.

Google Search Operators

Google search operators (also known as “advanced operators”) are commands that extend the capabilities of regular text searches. With Google search operators you can do anything from market analysis, prospecting people on LinkedIn, retrieving fundraising news, finding emails, etc. Understanding the basics of Google search operators will drastically improve the quality of your search results.

How do Google search operators work?

Even though there are lots of search operators for you to use, they usually follow a similar syntax like this one:

<img src="… Read More

Importance Of List Building

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The Importance Of List Building Cannot Be Overstated!

If there is one thing I have seen over and over again it is that we simply cannot overlook the importance of list building. List building is business building. Businesses that don’t spend any time on list building typically do not last very long. Businesses that spend at least a part of their marketing budget (time and money) on list building inevitably find themselves better suited to grow and to last through challenging times.

Let’s put just a bit of logic to it. Business lives and dies by sales. Without sales, businesses simply won’t last. Why do they need to sell to? They need to sell to people who are interested in what they have to offer. And, this is where list building becomes incredibly important.

How much easier is it for a business to sell when they have a list of people who have already said, “I am interested in what you offer. Let’s talk.”?

The importance of li… Read More