Take a look at the word: inclusive. What does it mean? Merriam-Webster defines inclusive as:
Broad in orientation or scope; covering or intended to cover all items, costs, or servicesIncluding everyoneOf or relating to education in which students with disabilities are included with the general student populationIncluding the stated limits or extremes
The specific line above that I want to focus on is “Including everyone.” From a company perspective, this might be equivalent to the term “customer first” where companies emphasize that they put the needs of their customers first, and build their product around those needs. But from an inclusion perspective, this still needs a deeper understanding.
At ActiveCampaign, our mission is to help growing businesses make meaningful connections with their customers. But first, it is our responsibility to provide an inclusive product that is meaningful for our current and future customers. For us, that includes acce… Read More