Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner.
You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. That’s why email marketing is important when it comes to small business marketing.
In order to make a decision on whether or not it’s right for your business, it’s important to know the benefits of email marketing.
Before we get into the many benefits of email marketing, one of the top benefits can affect your bottom line and therefore needs to be mentioned right away.
Email marketing has the highest ROI (return on investment) of all forms of marketing, averaging about $36 in return for every $1 spent.
But ROI isn’t the only reason why email marketing is worth your time and investment. The importa… Read More