Cancel culture and what brands should be doing

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30-second summary:

Social media platforms allow anyone to publicly call out people and brands when they did or said something offensive or abusive
Cancel culture is public outrage targeting an individual celebrity or a brand for their public statements or actions
How do you keep your brand safe from being canceled in 2022 and beyond?
If you were affected by cancel culture, how do you control the damage and recover your brand image? Let’s find out!

In 2021, major celebrities and brands like J.K Rowling, Ellen DeGeneres, Netflix, L’Oréal, and McAfee faced the wrath of netizens due to their actions, either intentional or unintentional – this was cancel culture in full throttle. People want to hold brands and celebrities accountable (at least for most of it) and marketers need to acknowledge that it is here to stay.

According to PEW research, 58 percent of U.S. adults say in general, calling out others on social media is more likely to hold people accounta… Read More

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