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[New Feature] SALESmanago Releases Integration Center: All Your Integrations in One Place

Sourced from: https://blog.salesmanago.com/new-features/new-feature-salesmanago-releases-integration-center-all-your-integrations-in-one-place/

 

 

Your favorite marketing tools are now more accessible than ever with SALESmanago. Enjoy them all in one place. Just click.

Empower your marketing with customer data using all your favorite tools. Use ready-made integrations or add the Monitoring Code to your website to integrate it with SALESmanago in no time. 

Integration fuels marketing with more granular customer data that boosts ROI, with campaigns that leverage data-driven personalization reporting up to an 800% ROI increase. (invesp)

 

Integration Center – the what

 

The name says it all. From now on you can use our ready-made integrations with all major eCommerce platforms and popular eCommerce tools. 

All the integrations are now in one place, which makes setting up your toolset extremely convenient. You can do it in three ways.

 

How does it work?

 

Seamless installation and configuration allow you… Read More

What is email marketing?

Sourced from: https://mailrelay.com/en/blog/2022/09/18/what-is-email-marketing/

Are you a freelancer looking for clients? Are you in charge of creating marketing strategies for a new project?  Do you have a business and want to make it grow?

If your answer is yes – to any of these questions – then you have a message to tell, and an audience to reach!

You can think of email marketing as a highway: the fastest and most direct way to reach your audience with a message.

That message will have a persuasive touch, of course. Because you want to tell your story, strengthen your brand, convince subscribers of something, and, in short, sell or do you?

Then you’re in the right place. Because email marketing can help you to nurture the relationship with your audience and, of course, generate more sales.

In this article, we’ll tell you everything you need to know to start working with email marketing. Among other things, you will learn:

What is email marketing (and we will unravel the … Read More

Forrester Consulting Study: 90% of marketing firms will capture zero-party data within a year

Sourced from: https://blog.salesmanago.com/marketing-and-business/forrester-consulting-study-90-of-marketing-firms-will-capture-zero-party-data-within-a-year/

 

 

Almost all entrepreneurs plan to utilize zero-party data to address information deprecation. At the same time, as Forrester’s research shows, less than half know how to use such datasets successfully!

 

In February 2022, Forrester Consulting surveyed 200 digital marketing decision makers (manager+) focused on customer acquisition. These decision makers work for companies based in either North America or the EMEA region that earn $100 M+ in annual revenue. 

 

The study, commissioned by SheerID, found that 97% of entrepreneurs agreed that personalized digital expertise is a cornerstone of promoting applications. Research has found that 90% of entrepreneurs are actively respond to information deprecation by capturing zero-party information within the next 12 months.

 

The context of the findings

 

As we wrote many times on this blog, information deprecation is occurring due to browse… Read More

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

Sourced from: https://www.business2community.com/email-marketing/email-marketing-a-complete-guide-to-increasing-lead-generation-and-conversion-rates-02447096

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you.

Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

What Is Email Marketing?

As the name states, email marketing is direct communications you send to your prospects and customers to promote your business. However, that’s only the tip of the iceberg. You don’t just send messages saying, “Buy now!” like with what you see on television.

There are man… Read More

[Tips & Tricks] How to intertwine website marketing with zero-party data

Sourced from: https://blog.salesmanago.com/tips-and-tricks/how-to-intertwine-website-marketing-with-zero-party-data/

 

 

As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer Intimacy Platform, building long-lasting relationships.

In many of our articles, you will find all kinds of praises for zero-party data. Well, we focused on them for a reason:

it is  the best answer to data privacy regulations and the cookieless eCommerce world, it enables you to create a business model around a very efficient CVL-ROI approach, it’s the only dataset type the companies can honestly call green data

But also:

zero-party data allows you to go back to the roots of commerce, a one-to-one approach to the customer, which is exactly what the overwhelming majority of customers expect from … Read More

[Tips & Tricks] How to intertwine website marketing with zero-party data

Sourced from: https://blog.salesmanago.com/tips-and-tricks/how-to-intertwine-website-marketing-with-zero-party-data/

 

 

As we launched our Customer Preference Center at the beginning of this year, it opened up an entirely new world of hypersegmentation possibilities. Now, the creative utilization of many of our features will enable you to deliver a message always tailored to individual needs and tastes, and turn your CDP into the Customer Intimacy Platform, building long-lasting relationships.

In many of our articles, you will find all kinds of praises for zero-party data. Well, we focused on them for a reason:

it is  the best answer to data privacy regulations and the cookieless eCommerce world, it enables you to create a business model around a very efficient CVL-ROI approach, it’s the only dataset type the companies can honestly call green data

But also:

zero-party data allows you to go back to the roots of commerce, a one-to-one approach to the customer, which is exactly what the overwhelming majority of customers expect from … Read More

How to Choose the Right Colors and Fonts for Your Emails

Sourced from: https://www.constantcontact.com/blog/email-design-colors-and-fonts/

When it comes to email design, it’s easy to get carried away.

You want your message to stand out in the inbox and grab your audience’s attention, but there’s also the risk that you could be going overboard with the emails you create.

Consider these two email examples — which would you prefer to see in your inbox?

As you can see, sometimes a more subtle design will be the best choice for getting your message in front of your target audience.

And, when you use an email marketing service, you have access to professional email templates that handle the majority of the design work for you.

Should color and design be used in emails?

When it comes to email marketing, email design, colors, and fonts direct readers to the most important part of your message and guide them towards the action you want them to take. And, when an email template design is branded and consistent, it also gives the reader a visual cue as to who th… Read More

Is a Customer Engagement Platform just a new buzzword for CDP?

Sourced from: https://blog.salesmanago.com/marketing-and-business/is-a-customer-engagement-platform-just-a-new-buzzword-for-cdp/

 

 

A Customer Engagement Platform is much more than a Customer Data Platform, which you already know, and maybe even utilize. Its functions far exceed gathering and unifying data, and its empowering effect on the marketing teams is tremendous. In this article, we will explain the difference. 

To face the challenges of the current recession, marketers must rely heavily on technology that enables them to act lean and with tremendous precision and effectiveness. However, the martech landscape never stops producing new acronyms for next-gen products and systems. This only adds to the confusion. What is CEP? Is it just a new buzzword for CDP?

Modern marketers can easily find themselves constantly seeking the ideal martech stack setup and new tools—instead of focusing on customers. Some may assume that there is nothing new to the appearance of catchy new acronyms. This way of thinking is misleading. Martech is developing rapidly, and novel i… Read More

How to get followers on Instagram and improve your personal or corporate brand?

Sourced from: https://mailrelay.com/en/blog/2022/09/03/how-to-get-followers-on-instagram-and-improve-your-personal-or-corporate-brand/

Instagram is one of the main social media platforms we have today and, little by little is having more and more impact on digital strategies, to the point that it is not surprising to see stores that sell exclusively through this platform.

But, as in all social media, followers play a crucial role, and that’s where many wonder how to get followers on Instagram.

The problem is that not all social apps work the same way; those who manage them know that each one has a different audience, or at least with a desire to see different content.

Therefore, what works on one will not necessarily work on the other, leaving strategies that we would probably use on Twitter or Facebook useless on Instagram or without the same profitability.

But don’t worry; in this article, I propose to teach you how to get followers on Instagram, whether you want to grow your personal brand or your corporate brand.

How to get followers on Instagram natura… Read More

12 Email Marketing Best Practices for Building Relationships

Sourced from: https://www.business2community.com/email-marketing/12-email-marketing-best-practices-for-building-relationships-02447354

Email marketing has a lot of benefits: You can communicate directly with your target audience, you can personalize them, and you can build long-term relationships with your customers. But this type of marketing is nuanced and requires a lot of planning and strategizing.

Luckily, here’s a nifty guide of best practices to get you started. You’ll still want to do thorough market research to identify your ideal buyer persona and craft content accordingly, but overall, you’ll have a smoother ride — and better results — if you follow this roadmap.

But first, let’s go over why you want to build good relationships with your customers in the first place. It’s about a lot more than simple common sense.

Why Building Relationships With Customers is Important

Once upon a time, people made a purchase and went on about their merry ways. You got what you wanted, the seller made a profit, what’s not to like? The problem with this … Read More