Customers’ attention is getting thin, and gamification is a way to win it! 5 trends shaping gamified eCommerce

Sourced from: https://blog.salesmanago.com/marketing-and-business/customers-attention-is-getting-thin-and-gamification-is-a-way-to-win-it-5-trends-shaping-gamified-ecommerce/

 

 

In unprecedented times of global pandemic, we have seen many behavior shifts as the pandemic enters its prolonged period. The growing digitalization of our behaviors has reached unpredicted levels of scale and demography. And there is not too much space on the screen. The battle for attention intensified. 

Attention is scarce. The explosion in digital content, new forms of advertising and technology at our fingertips has created both the motive and the means for people to screen advertising out of their lives. On the other side, the attention of those, who decided to leave AdBlock off, is stretched thin. We lose our ability to concentrate. 

The average attention span for the notoriously ill-focused goldfish is nine seconds, but according to a new study from Microsoft Corp., people now generally lose concentration after eight seconds, highlighting the affects of an increasingly digitized lifestyle on the brain. 

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