We meticulously researched the latest customer trends to separate the wheat from the chaff and provide you with a reliable sense of the general direction of eCommerce’s evolution. Here is what we discovered:
Customers are going mobile
Customers tend to discover more products online than in stores. 55% of them prefer it for convenience, 46% for greater choice, and 45% for the ability to research reviews and products (Bazaarvoice).
46% of consumers prefer their mobile phones for browsing online. Laptops are the top choice for 26% of the consumers, and tablets for only 10%.
Even more interesting is where they are actually buying: 44% stick with phones, but 28% choose laptops, which is a 2 percentage point increase. Tablet users remain faithful to their devices; the same 10% browse and buy using them. It seems that some shoppers trust computers more when it comes to finalizing the contract.
