It’s no secret that SMS helps drive higher engagement, more loyal customers, and incredible growth for brands of all sizes. In fact, 90% of text messages are read within 3 seconds, but more than 60% of marketers don’t use SMS for marketing or customer engagement (Textedly). There’s so much opportunity for businesses to engage across channels, like SMS, to drive growth through better customer experiences.
Given the growth of the channel over the years, there has also been a steady increase in the amount of spam messages sent to customers. To combat this, US carriers have been looking for ways to mitigate the volume of unwanted messages sent to phones, thus leading us to A2P 10DLC. Let’s dive in a little more into what changes are happening, and what benefits exist for you and your customers.
What is 10DLC and why does it matter?
A2P 10DLC is short for application-to-person 10-digit-long-codes and is a newly imposed SMS regulation from major … Read More