Every successful marketer will confirm that despite the growing array of digital communication channels and internet marketing strategies, mailing remains one of the most effective marketing tools. It is widely used in e commerce for direct sales, customer retention, and increasing the loyalty of existing clients. Email marketing is known for its high return on investment, and with nearly 4 billion active email users, it brings a huge potential audience that is interested in receiving newsletters.
Emailing requires a thorough approach. Everything is important here – from the time the letter is sent to the devices on which it can be opened. Some marketers believe mailing to be an art form including intricate plots, catchy headlines, and captivating insights. Therefore, this article explains how to create relevant trigger mailings in order to improve the key performance of email marketing.
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