As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox.
And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out which option your audience responds best to.
From this data, you’re able to make informed changes to your email marketing copy — but specifically your revision process — going forward.
In this article, we’ll share the four things that you shouldn’t overlook when revising your email marketing copy.
1. Your Fellow Email Marketer’s Content Strategy
It’s easy to get into the habit of writing email marketing copy the same way today as you did years ago. And that’s because no one wants to abandon past practices that once worked.
But when you’re marketing your business across multiple channels, you have to constantly adapt a… Read More