The vast majority of modern marketers always emphasize the importance of building a good email list. Your list can make or break your whole email strategy so the importance of email lists is unquestionable. However, what should you do to make your email list actually work for you?
Newsletters are a great solution if you want to keep your subscribers up to date about the latest developments in your business. New subscribers, however, only see the latest emails and they cannot access the older emails. Besides, you may want to send certain emails to people who visited your website, signed up for an event, or abandoned their shopping cart.
The point is that using the same emails for all segments of the audience is not the best approach. Your email list will only be useful if you manage to tailor your emails to the needs and preferences of your subscribers, taking into account their history of interactions with your business and their behavior. This is not an easy t… Read More