Email Design 101: Best Practices for Email Marketing Design

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Quality email design plays a major role when it comes to making email marketing work for you.

As a professional, business owner, or marketer, you might know all about the power of email marketing. But just in case you need a reminder, let’s start with some recent email marketing stats.

Email marketing has one of the best returns on investment (ROIs) of any online marketing method. Studies show that for every $1 you spend on email, you can get $42 in return. That’s because more than four billion people across the globe use email. It’s safe to say that knowing how to design an email is worth your while.

People check their email right when they wake up. Most are conditioned to hop to attention when their smartphones beep to signal incoming notifications. More than a fifth of emails are opened within the first hour of delivery, meaning you can immediately get in front of both loyal customers and qualified prospects — sometimes in the blink of an… Read More

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