Email Marketing is a Marathon, Not a Sprint
It should be no surprise that many marketers are jumping at the opportunity to grow their email audiences, either as a core marketing strategy of the business or just to re-engage their existing customers.
It really just makes sense. Email marketing is a powerful and cost effective strategy for generating new customers and re-engaging existing customers.
If you are new to email marketing, it is important to bear in mind that email marketing is a marathon, not a sprint. We start by driving traffic to our offers and building our list. We then focus on building rapport with our subscribers with the ultimate goal being to drive sales.
The great news is that email marketing can give you a lot of feedback to know what is working and where improvements need to be made.
Quality Content Is King
Once you begin building your list, the first thing we want to track is the effectiveness of our subject lines. Get this … Read More