Five email and mobile marketing insights from 2021 (Q1 to Q2)

Sourced from: https://www.clickz.com/five-email-and-mobile-marketing-insights-from-2021-q1-to-q2/265957/

30-second summary:

Acoustic released exclusive findings of its report to help marketers understand shifting consumer preferences as we approach the second year of the COVID-19 pandemic’s holiday season
The net? Email marketing is still a critical tool today, especially when timely, personalized messages are shared
However, industries like Insurance saw some of the highest open rates in 2021
Acoustic’s Senior Director of Product Management shares key trends around how and why consumers engage with content

2021 has been as challenging as 2020 for many brands, given the enduring nature of the COVID-19 pandemic and continued uncertainty influencing consumer behavior. Email marketing has remained a consistent communications vehicle for reaching key audiences. Email marketing performance continues to directly correlate with email’s ability to provide relevant content to recipients.

In Acoustic’s newly released email and mobile marketing benchmark report, we eval… Read More

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