Using web analytics tools like Google Analytics to understand your competitor’s web traffic allows you to gain useful insights on how to improve your websites performance. Sometimes, looking beyond your business is what you need to discover what your brand is missing.
Studying your competitor ensures you see what they’re doing differently from you. It’s quite acceptable to borrow a few techniques that can better position your business as a leader in the industry.
Benchmarking helps you discover aspects of your brand’s digital marketing you weren’t paying enough attention to. In today’s digital era, you should invest time and resources in boosting your brand’s online presence.
With the information web analytic tools give you, you can plan better for your digital marketing campaigns and increase your web traffic. You get insights on how to use every opportunity to attract new customers.
What channels are your competitors using to attract web … Read More