This article explains everything you need to know to generate leads who are attending virtual events.
Your time and money are limited, so you won’t be able to attend all the events you want. Not being able to attend an event doesn’t mean you can’t connect with every potential prospect who is.
With conferences going remote there hasn’t been a better time to leverage this opportunity.
Why would you want to use event attendees to generate new opportunities?
People attending conferences are more likely to have decision-making power over the topic they are curious about. More, if they are investing time and money in it, they’re signaling this is also a relevant topic to them right now.
It’s like speed networking on steroids, but with the most relevant audience for your business.
If you’re not convinced yet, see a real example of how a leading B2B SaaS company massively tested this approach with great success.
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