How a brand-to-local marketing strategy amplified The Grasshopper Company’s growth

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30-second summary:

Grasshopper needed a central way to manage their online brand and lead generation strategy with hundreds of local dealerships, all of whom operate independently
They created a program for dealers using a platform that powered Grasshopper-branded local websites
The program included driving targeted traffic to the local sites to generate leads
In the first year of implementing the program, Grasshopper achieved a 500% increase in leads
Currently, about 50% of their nearly 1000 dealerships participate in the program

Headquartered in Moundridge, Kansas, The Grasshopper Company is a family-owned business that manufactures commercial and large-acreage mowing equipment which they distribute to a global customer base via nearly 1000 independent dealers located throughout the US. Dealers are small retailers that sell multiple brands, not exclusively Grasshopper. With roughly 60 million in revenue in 2020, Grasshopper has about 300 employees and a 300,000-square-foot man… Read More

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