When it comes to marketing a product, no message is better (or worse) than the one conveyed by customers; that’s why it’s important to align your content to the buying decision stages.
Did you know that 84% of consumers consider their buying experience as important as the products or services they receive for their money?
This data was revealed by a Salesforce survey that goes further and adds that 73% of people seek unique experiences and prefer to work with companies that understand their needs and expectations.
As these aspects are fundamental to any sales strategy, it is essential to align our content to each of the online users’ decision stages and to know how our consumers interact at each of these stages.
Therefore, today we will look in detail at how to align your content to the decision stages of your customers.
The first thing you should understand is that we can divide the process into the following stage… Read More