How to Create a Customer Experience Strategy (+4 Examples)

Sourced from: https://www.activecampaign.com/blog/customer-experience-strategy

In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the Disney brand:

Source: HBR

Every single part of the Disney business interacts fluidly with every other part, creating a special experience for customers. 

As much as business has changed in the last 64 years (especially at Disney), one thing hasn’t changed: every business is in the customer experience business.

If Disney’s map looks confusing, that’s because it is. Creating a customer experience strategy can seem complicated, but it doesn’t have to be.

By the end of this guide, you’ll have your own map for a winning customer experience strategy.

You’ll learn:

What a customer experience strategy is (and what it isn’t)Obstacles you’ll encounter along the wayExamples of the best customer experience strategiesHow to create your own strategy (a 4-step guide)

What is a customer experience … Read More

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