Sourced from: https://www.activecampaign.com/blog/customer-experience-strategy
In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the Disney brand:
Source: HBR
Every single part of the Disney business interacts fluidly with every other part, creating a special experience for customers.
As much as business has changed in the last 64 years (especially at Disney), one thing hasn’t changed: every business is in the customer experience business.
If Disney’s map looks confusing, that’s because it is. Creating a customer experience strategy can seem complicated, but it doesn’t have to be.
By the end of this guide, you’ll have your own map for a winning customer experience strategy.
You’ll learn:
What a customer experience strategy is (and what it isn’t)Obstacles you’ll encounter along the wayExamples of the best customer experience strategiesHow to create your own strategy (a 4-step guide)
What is a customer experience … Read More
