How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

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Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking.

How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

Why You Need an Email Marketing Strategy

While there are many ways to market a business, doing so via email is the most effective way to do so — it has a good ROI (4,200%), keeps your audience engaged, and it’s easy to measure. In addition, your target audience gets to read your content at a time that’s convenient to them.

That said, you do need to be strategic about it to yield optimal results. For e… Read More

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