How to enter the evergreen mindset for successful content

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30-second summary:

Evergreen content is content that remains relevant for months and years after it has been published.
This is key to developing passive value for your website, which can result in traffic and backlinks far after you may normally expect it from non-evergreen content.
Topical content with a shorter lifespan is still important. Finding a balance between the two is the secret to a blog that doesn’t just perform in spikes.

A lot of what goes onto the internet never leaves. Yes, we have disappearing stories or images on the likes of Snapchat and Instagram, but the kind of quality content you want to be posting on your website should have a sense of permanence to them.

If your business has had an online presence for more than a few years, you’ve likely got articles published on there that stretch just as far back. What separates the great from the good content output of some websites is what we call ‘evergreen content’. These are the topics that nev… Read More

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