Sourced from: http://blog.amplemarket.com/how-to-optimize-cold-emails/
When you start an email campaign, it’s important to be data-driven. An experimental mindset will help you understand if you’re going in the right direction or if there is something different you can test to improve your results.
In order to measure the success of your cold email campaigns, there are a few metrics that you should keep an eye on. In this blog post, we are going to focus on the three main metrics and provide tips to help you increase those metrics.
1. Open Rate 🔎
The open rate measures the percentage of people that opened your email (total opens/emails sent). It’s the variable you need to measure to know if your subject line and the first sentence of your emails are working.
Here is a list of things to take into consideration to improve your open rates:
Have an accurate lead generation process. Make sure you are reaching out to the right person. You should send your emails to the purchasers, the decision-makers for your product/… Read More