Sourced from: http://blog.amplemarket.com/follow-up-emails-formula/
Follow-up emails are one of the most important things you can leverage when doing outbound sales.
Yet, most salespeople don’t realize it. Our data on 100,000+ cold email sequences shows that follow-up emails are responsible for almost 50% of the interested prospects in an outbound sales sequence.
In other words, if you send one cold email, only half the people that are interested in your product will reply. That’s why successful salespeople have to be persistent – they will always be one step ahead of the game, just by following up.
In a nutshell, a great follow-up process helps any sales rep 2x their conversion rates!
In this article, we’ll show you a formula with concrete examples to help you create outstanding follow-up sequences.
Table of Contents:
General Guidelines to Writing a Great Follow-Up Sequence
a. Follow-Up 1: Easier CTA… Read More