In 2021, what’s old will be new again in marketing

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In 2021, brands will move marketing efforts away from modern digital channels and revitalize old-school methods of engaging with their customers; including in-person experiences, meaningful connection, and time spent outside.
2020 magnified the importance of brand – not product – in consumers’ lives.
IRL experiences, brand activism, and out-of-home ads will unlock new marketing possibilities in 2021

Good marketing meets the customer where they are – and for most of 2020, we customers have been in our homes and (more precisely) in front of our devices. As we shut ourselves inside for the past 10 months, brands amped up their digital spend to capture our attention and dollars.

These digital channels – already fraught with controversy – became more and more saturated during the age of COVID. Now, as we look forward from 2020, smart marketers are looking to the past for inspiration.

With the vaccine rollout underway an… Read More

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