Mastering Google Searches for B2B Prospecting

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The ability to do precise Google searches and getting relevant results is a superpower that is easy to acquire but most people don’t have it.

The goal of this post is:

to provide simple and tangible examples to help you gain this superpower
to show you how you can leverage Google for prospecting.

Google Search Operators

Google search operators (also known as “advanced operators”) are commands that extend the capabilities of regular text searches. With Google search operators you can do anything from market analysis, prospecting people on LinkedIn, retrieving fundraising news, finding emails, etc. Understanding the basics of Google search operators will drastically improve the quality of your search results.

How do Google search operators work?

Even though there are lots of search operators for you to use, they usually follow a similar syntax like this one:

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