Negative target group – how to extract it and what you can learn from it?

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Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars stretch further, and ultimately results in increased ROI. Keep reading to learn how to find negative buyer personas and what you can learn from them?


McKinsey study shows that ads tailored to clients’ needs can significantly increase ROI – up to 8 times, and lift sales of at least 10%. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. This is a very good starting point for considering whether you are spending your marketing dollars well. If your ROI is below that two dollars, then you have a lot of room for optimizing your spending. There are many ways to do this, but the key here is to get your targeting right and identify your target audience.


The first step is certainly to determine the… Read More

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