Rethinking engagement and customer retention with Web3

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First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so.

Just do a Google Trends search between the popularity of “Twitter” and “NFT.” As you can see, (non-fungible token) NFTs, from a search percentage, are just a blip…not even registering against Twitter. To compare, NFTs are about where Twitter was in 2007 or 2008.

Source: Google Search Trends

Knowing that we are early is important. Right now is the time to learn, experiment, and understand that anything brands or individuals do in social tokens, NFTs, and decentralized autonomous organizations (DAOs) is, at best, experimental.

The journey to Web3

If Web 1.0 is read-only, and Web 2.0 revolves around user-based creation on centralized platforms (Facebook, TikTok, LinkedIn, and the others), then Web 3.0 (Web3) is about moving from centralized platforms to decentralized networks, powered by the toke… Read More

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