Search Engine Optimization (SEO)
The purchasing journey of your customers begins with asking questions — and they often turn to search engines such as Google for answers. You want to be the first result they see when a potential customer searches for a keyword related to your business. This is where the Search Engine Optimization (SEO) services of Kinshasa Digital Marketing come in. As a trusted digital marketing agency, we’re going to put you on Google’s first page and other major search engines in the work it takes.
What Is SEO?
SEO is a digital marketing tactic that makes your website visible online and converts page views into sales numbers through the most natural and biggest advertising vehicle: the Internet. Some parts of your website are tweaked by SEO. These tweaks may seem small and insignificant when viewed individually; but when combined with other strategies for optimization, They could have an enormous impact on your website’s user experience and, more importantly, on your organic search results performance.
Our Process of SEO
SEO-Optimization (Technical SEO) of your website
No matter how much traffic your website is getting, it won’t convert that traffic into customers if its web design is outdated and hard to navigate for users. Not only do we have custom WordPress themes at Kinshasa Digital Marketing that are SEO-optimized and built to convert, but we also take a 360-degree approach to analyze your website. Here are some of the things we do to ensure that your website works properly and that SEO is optimized for easy reading by search engines:
– Make sure your website is up-to-date
– make your website mobile and fast
– make sure it’s secure
– check broken links and 404 pages
– implement or optimize your sitemap
– install Google Analytics and Search Console
Analysis of the competition
We understand that you don’t want to be left behind in the digital landscape when it comes to your business. At Kinshasa Digital Marketing, we understand that information is important, we’re going to investigate what your competitors are doing right and wrong to develop a SEO campaign that suits your business best. Some of the research we are doing to competitors is:
– Keyword Research
– Technical Research
– Link Research
Many businesses rely on their local area’s customers. With 1/3 of Google searches involving a location, it is vital that your business receives the exposure it deserves in its local area, such as appearing in the top three of Google’s local map pack. Here’s some of what we’re doing to ensure the local exposure of your business:
– Optimize Google My Business Listing
– Add your business to niche
– specific and relevant listings
– Ensure consistency of NAP (name, address, telephone number) across all listings
– Local link building
Implementing on-page SEO on your website means formatting it in a way that facilitates the crawling and indexing of your website by search engines. The search engines will have a preference for your website that will boost your rankings by allowing your site to be easily crawled and indexed. Here are some of the things we are optimizing to ensure that the search engines prefer your website:
– Headers and meta descriptions
– structure of URLs
– alt texts
– structure of links
– keyword positioning
Content is another aspect of the on-page SEO. As we all have heard before, CONTENT IS KING. Search engines love content-packed websites because they provide the best user experience. Search engines will reward your website in the form of higher rankings if you provide users with insightful content that answers questions and provides solutions. We understand at Kinshasa Digital Marketing that you may not have the time or resources to create content every day, and that’s where we come in to help. Here are some of the things we do when creating your business content:
– Develop your business content strategy
– publish well
-written and targeted websites throughout your website
– update your blog weekly to monthly with well
-specific and targeted articles to make your business the authority in your niche.
The Organic SEO Kit offers optimization both on-page and off-page (through a combination of blog outreach, magazine submissions, diversification of backlinks, and other rank building activities). Ideal for companies that do business primarily online, compete globally, or have no actual physical locations. In expanding their digital presence and attracting a larger audience, we support our client.
After a validated methodology that produces efficiency, up to 20 hours of dedicated work from our experienced Digital Marketers, Authors, Editors and Webmasters. The key SEO activities refer to 10 of your site’s most relevant pages Influencing your importance for at least 10 keywords.
With an established operating process that leads to performance, up to 40 hours of dedicated work from our accomplished online marketers, researchers, editors and webmasters.
61 hours of dedicated work by the most senior online marketers, writers, editors and webmasters who cover all the basics of a website.
The research covers 30 of the most traffic & revenue pages on the Website with the best SEO practices that build relevance for at least thirty keywords.
The workflows take place around a process of deployment and a monthly price. In the hands of the search engines this monthly rate focuses on that importance.
Your website presence plays a role in your rankings. One of the main factors in search engines is how authoritative they are offline when ranking websites. Whether it’s other websites that mention you, or how popular your social media is, and how often it’s shared, that’s what makes up Off-Page SEO. Here’s some of the things we’re doing at Better Bistro Media to make sure the search engines look authoritative:
– Building your backlink profile
– posting on relevant and niche-specific websites
– out-reaching blogger
– SEO-optimizing profiles of social media
Drop by for a coffee cup. Get to know Kinshasa Digital Marketing in Kinshasa today
We care for our customers. We’re fearless and innovative — because that’s what it takes for digital marketing to be successful.