Seven tips to improve customer acquisition and retention

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30-second summary:

Long term customer retention is critical but it has an operational growth ceiling
Successful customer acquisition has no limits and can offer exponential possibilities, but must be balanced with retention
AddPeople’s Head of Campaign Management, Matt Rogers, offers seven tips to improve both customer acquisition and retention

There are two key ways that businesses can expand and grow; they acquire new customers or retain existing ones. Resource-light companies may need to focus on one over the other, but true growth is found in combining the two – there should be no ‘either/or’. If only it were that easy…

While companies need both to thrive, a business’s current state or objectives may require one more immediately. However, by understanding both and the data behind them, you can decide which basket to put your eggs into now while identifying ways that you can improve both in the medium to long term.


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