The LEGO® Group To Amp Up The ‘PLAY’ Landscape This ‘LEGO® Brand Days’ With 125 New Launches

Building on the mission to make ‘play’ an essential component of everyday life and service the increasing consumer demand for more International Bestsellers, the LEGO® Group has announced that the fifteen day event- The LEGO® Brand Days will start from March 9 and will go on till March 24.

As part of the event, the toy major will launch over a hundred plus new products and take The LEGO® range beyond 500 Sets in the country and that too across platforms such as Hamleys, Amazon, Flipkart, Toycra, FirstCry and toy stores.

With over 25 LEGO® Themes now active and available in India, both kids and adults alike are in for a treat at The LEGO® Brand Days as it features a slew of beloved homegrown themes including LEGO® Duplo, Classic, Creator 3-in-1, CITY, FRIENDS, TECHNIC, ICONS and NINJAGO to a plethora of partnership themes like LEGO® STAR WARS, Harry Potter, MARVEL, DC, DISNEY Princess, Minecraft, Jurassic World and more.

Through its consistent expansion in assortment, the LEGO® Group, via this event, aims to cater to a wide range of passion points across its audience groups ranging from kids to adults.

Also, with prices starting from Rs 449 only, the fifteen day event by LEGO® will see some of the most wishlisted new launches. Some of which include NINJAGO and MARVEL Action Mechs; the TECHNIC pull back Cars; the LEGO® Dune Ornithopter from the Dune Movies; the Polaroid One-Step Camera; the CITY Police Prison Island and more.

Commenting on the launch of the event, Bhavana Mandon, Country Manager, LEGO® India, said,
“Every child (and adult) is unique in their own way with their own set of likes and dislikes through which they express their personality! Some love Supercars & vehicles, some love the vastness & thrill of Space, some love exploring Engineering, Motion and Physics, some of the Fantasy worlds of Ninjas, Harry Potter and Star Wars, while others love Gaming or role-playing Real life Heroes or Fashion, Princesses and Castles. There is no one size fit all!”

“But the versatility of the LEGO® System in PLAY – allows us to unify these passions with a single medium of expression – the humble LEGO® Brick! The LEGO® Brand Days is our attempt to showcase the width of these passions available to children and adults in India!” she added.

To get your hands on the merchandises and products, click here.

The post The LEGO® Group To Amp Up The ‘PLAY’ Landscape This ‘LEGO® Brand Days’ With 125 New Launches appeared first on Marketing Mind.

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