The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 1: The What, the Why, and the How

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How could one open up new opportunities for preference-based advertising and add a human factor to communication by confronting raw data with the real needs of real customers? The answer is: by emphasizing zero- and first-party data. What are they? Why should you collect them, and how do you do it? Here’s our Supreme Guide that will help you bring more consent to your relationships with customers and multiply your marketing results.

If you want to jump straight to use cases, be sure to check out part two >>

Many marketing professionals fall into the trap of assuming in advance that they know what their customers want. This attitude tends to backfire, as customers often follow their own paths rather than aligning with the vision of brainiacs from Marketing departments. Therefore, one should consider whether the demand for more “human” marketing is real?

92% of customers appreciate companies giving them control over what i… Read More

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