A good Marketing Mix includes the 4Ps. But, is it enough to succeed in the digital world? If not, which solutions can be used to bridge the gap? Is the Customer Data Platform the key? Keep reading to find out.
The line dividing the change from one paradigm to the next is often blurry. Until recently, one could safely say that a good Marketing Mix, or the famous 4Ps (Product, Price, Place, Promotion) is effective enough to generate a healthy ROI. However, in hindsight, one can observe that this two-dimensional approach (customer-brand) definitely needs a facelift. Everything that makes up effective marketing today will require the addition of a few cognitive layers. And here are numbers to prove it.
Research found that companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years by investing in customer experience. (Temkin Group)(Product) Companies with a customer experience mindset dr… Read More