The beauty industry has seen a rise in celebrity-owned beauty brands in the past few years. While many brands did not make the desired impact, there are few that have been growing substantially in the market.
Recently, data by Tribe Dynamics shows that in the year 2020 Fenty Beauty and Kylie Cosmetics remained top players in the space, despite a slew of new launches.
As per the data, these are the top 10 celebrity beauty brands as ranked by EMV.
Fenty Beauty is a cosmetics brand launched in September 2017 by Rihanna. The brand is popular for its broad inclusivity across skin tones and gender, especially it’s Pro Filt’R foundation.
Kylie Cosmetics was founded by media personality, Kylie Je… Read More