Tracking Open Rates and Click Through Rates

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Tracking Open Rates and Click Through Rates with Brian Rooney

If you’ve been reviewing our training videos or attending Email Marketing Mondays, you have heard us talking about tracking open rates and click through rates in your TrafficWave Autoresponder. In this session, Brian Rooney, CEO and Co-Founder of TrafficWave, takes you through his approach to tracking and improving his rates in his own campaign.

When you track and adjust, your increase your odds of email marketing success. It doesn’t have to be a big process or take a long time, but the benefits can be ongoing for years to come.

Take a moment with Brian Rooney to see how he does it. The key is to check on your results as your lists grow. Then make little adjustments along the way, leaving t time to test the results, and continue adjusting until you are getting the open rates and click through rates that make your business profitable.

Questions and comments are always welcome.

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