Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique needs of your target audiences.
With email segmentation for ecommerce sites, you can divide your email list into different groups, or segments. You’re able to tailor your messages to fit each group, giving each person a clear reason to open and engage with your email.
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Since segmentation means that fewer customers will receive unwanted or irrelevant emails from your organization, you limit your vulnerability to unsubsc… Read More