Ways to Ensure Your Email Marketing is Legal

Sourced from: https://blogs.constantcontact.com/ensure-your-email-marketing-is-legal/

The best-known ‘secret’ to a business’s growth is email marketing. 

If you want to find more customers and land more B2B deals, you need to build your email list. 

So, you need to nurture your email list by sending them relevant and engaging newsletters. Sending marketing emails is a great way to remind audiences that you can help them with your products and services. 

But despite how useful and impactful email marketing is, you shouldn’t jump into it without setting it up correctly. 

If you don’t follow important practices when doing your email marketing, you could get into hot water. 

Here’s why. 

Ever since the General Data Protection Regulation (GDPR) act was passed in the European Union in 2018, it became critical for businesses to gather consent before collecting people’s information or contacting them. 

You need to set up your email marketing so that it complies … Read More

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