What is a Landing Page?

Sourced from: https://www.constantcontact.com/blog/landing-pages/

What is a landing page?

If you’re asking that question, you came to the right place. And you’re not alone.

While the term “landing page” gets thrown around a lot in online marketing, not many people really know what it means — much less how it differs from a website or homepage, or even why landing pages are necessary.

At Constant Contact, landing pages are a built-in feature of the online marketing platform. But it doesn’t help if you don’t know what they are, how they work, and how you should use them.

Let’s remedy that so you can start creating landing pages that will gain you more leads, more contacts, more donations, and more sales — more easily.

What is a landing page and how does it work?

Let’s start at the beginning.

What is a landing page?

A landing page is a single web page created for one specific purpose as part of an online marketing campaign. It’s where users “land” after … Read More

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