What Is a Transactional Email?

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Transactional email is an easy, hands-free way for you to build relations with your customers and increase brand loyalty. 

While marketing emails are traditionally used to boost awareness of your brand and your products, transactional emails are more about nurturing established customer relations, improving customer service, and increasing trust in your business.

Email marketing boasts a myriad of benefits — and transactional emails have unique benefits that you can’t get from traditional email marketing alone. These personalized communications show your customers that you see them.

What is transactional email? 

A transactional email, also known as a triggered email, is a personalized email that is sent to an individual, in direct response to an online interaction initiated by the recipient.

They typically have a functional purpose, like confirming email subscriptions, shipping notifications, or updating customers about their … Read More

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