What is Email Marketing Automation?

Sourced from: https://www.constantcontact.com/blog/what-is-email-marketing-automation/

You’ve got a solid email marketing strategy for your regularly cadenced email and now you’re ready to take the next step to improve your results. It’s time to add email marketing automation. 

With email automation, you’ll save time by communicating relevant information to subscribers at the right time, based on their actions and interests.

You’ll know exactly who to email, what to email them, and when the best time to send that email is.

What is email marketing automation?

Email marketing automation is an email or a sequence of emails that are sent after a subscriber takes a specific action like signing up to an email list, making a purchase, or clicking a link. 

For example, when you sign up for Constant Contact, this triggers a welcome email. This email introduces you to our business, asks you to verify your email address, and tells you how to set up your account.

Is email marketing automation the right choi… Read More

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