What is evergreen content, and why use it in your strategy?

Sourced from: https://blog.mailrelay.com/en/2020/09/10/what-is-evergreen-content-and-why-use-it-in-your-strategy

We can’t start this article any other way than by defining the meaning of evergreen content. This type of content can be defined as timeless content or content that won’t expire.

Evergreen content remains relevant over time and can be updated if necessary.

A content marketing agency will become your best ally if you want to develop quality evergreen content that will serve you indefinitely.

On the other hand, if you use email marketing or lead promotion in your communication strategies, having evergreen content on hand will be fantastic.

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