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Once upon a time, in a galaxy far away, marketing entailed promoting your business in a TV commercial or magazine ad, then waiting for the phone to ring. Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses.
This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships with them. But what does it entail? And what are its specific benefits?
What is Experiential Marketing?
Experiential marketing refers to strategies where a business gets their audience to participate in real-life events. Think of in-store experiences, expos, conferences, trade shows, giving out samples, and anything else that requires people to touch, feel, smell, and otherwise experience what you have t… Read More